Launching the training course on the basics of electronic marketing in cooperation with Al-Hamdi Foundation

 University media

 Today, Sunday, the Emirates International University, in cooperation with the Al Hamdi Foundation, launched a training course on the basics of electronic marketing, as part of the university’s keenness to provide distinguished training programs in various fields, in a way that meets the needs of students and graduates, and contributes to preparing them for the labor market.

 The course aims to introduce participants to the difference between electronic marketing and traditional marketing, the basics of writing social media content, how to prepare a digital marketing plan, adding payment methods to advertising accounts, explaining the objectives of advertising campaigns, explaining the Meta Business Suite program, the steps for professional Facebook and Instagram ads, and learning about the reasons for... Success and failure of sponsored advertising campaigns.

 More than 100 university students participated in the 3-day training course, presented by trainer Abdul-Ilah Al-Shamiri.

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